Sticker beef turns into all

All it takes are a few colorful stickers to send a city into a state of animated chaos in Apple's latest commercial.

The new ad features a spontaneous battle in which a town full of people start slapping giant real-life versions of Apple's downloadable messaging graphics onto one another.

The minute-long melee, set to the Monks' "Boys are Boys and Girls are Choice," is meant to show off the Cupertino giant's various collections of iMessage stickers, which now have their own section in the iTunes store.

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Credit: apple

The video features several dozen of the available packs, most of which come from third-party developers.

The expanded image palette was launched last fall along with a host of new tools for the messaging app as part of Apple's iOS 10 rollout.

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